"Just Google It!"
Google has become such a popular search engine that it is now used as a verb. The dominance of Google has become a generic term for anyone wanting to search something on the web. But why does this search engine matter so much for your business?
1. Google receives the highest number of visits among all websites
Google has an immense global reach as not only the world's favorite search engine but also as the most top-ranking website. The popularity of Google as a search engine garners 8.5 billion searches daily, with 92% of all searches on the web coming straight from Google. With the average person searching Google at least 3 times per day, having your business visible in a Google search query is imperative.
2. Half of Google Users Click Within 9 Second of Their Search
Knowing that Google is the most widely used search engine, it helps to understand why your business needs to populate in this search engine and why you need better ranking in a search feed.
When someone makes a search on Google, on average they are choosing a website within 14.6 seconds, and half of Google users are clicking within 9 seconds. If a user searches "roofing in Oklahoma City" and your business isn't found on at least the first page of results, it's likely your website won't be discovered by a user.
3. A Google Business Profile Is A Powerful Ranking Tool
Having a Google Business Profile is not longer optional - it's vital. Here are some of the key reasons you should not only have a Google Business Profile but should be active on it:
It’s important for SEO
It allows users to search for directions on Google Maps
It allows appointments and bookings
It creates a first impression of your business
It's a powerful ranking factor for local businesses
It provides insights on how people are searching for you online
It gives you credibility with reviews
It's free and easy to use
4. Google Influences Product Purchases
Many consumers conduct online research before making purchasing decisions. A strong presence on Google ensures that a business is part of this research process, influencing potential customers at critical stages of the buyer's journey.
5. Why Google is Popular for E-Commerce
For businesses engaged in e-commerce, appearing on Google is crucial. Google Shopping allows retailers to showcase their products directly in search results, providing a visual and direct link to their online stores.
Google has a competitive edge by showcasing products in a visibly appealing format. Standing out in search results with compelling visuals and detailed information enhances the likelihood of attracting and retaining customers.
With detailed analytics and dynamic remarking, you can personalize ads to consumers based on their online behavior. Managing campaigns specifically targeted to online retail allows you to effectively leverage those tools for increased sales.
6. Google Analytics and Insights Shows You What Works and What Doesn't
How are people searching for your business? What search queries are users making to organically find your website?
Google provides valuable analytics tools, such as Google Analytics, that offer insights into website traffic, user behavior, and other essential metrics. These insights help businesses understand their audience, optimize their online strategies, and make data-driven decisions. It's
a comprehensive and user-friendly tool that empowers businesses with data-driven insights. It enables informed decision-making, allows for continuous optimization, and helps businesses understand and engage their audience effectively.
Why Google Analytics is Beneficial for Your Website:
Visitor Tracking
Traffic Sources
User Behavior Analysis
Conversion Tracking
Customizable Dashboards
E-commerce Tracking
Event Tracking
Mobile Analytics
Site Search Analysis
Real-Time Reporting
Goal Tracking and Funnel Visualization
Cost Analysis for Advertising Campaigns
In essence, Google is not just a search engine; it's a gateway to online success. Businesses that recognize and leverage the opportunities offered by Google can establish a robust online presence, connect with their target audience, and drive growth in the digital era.